Bet365 - T&Cs apply : Sports betting | Casino | Poker | New Customers Only | Commercial content | 18+

Betting on the 2018 World Cup: The best offers of sports betting sites

Bet365 logo
Bonus info coming soon
October 2017
Ladbrokes logo
Promo code: BETMAX
Matched free bet up to £50
William Hill logo
Free bet special offer
Bet £10 Get £30

With the 2018 World Cup in Russia coming closer and closer, anticipation is constantly building. With only two games remaining to play in the European group stages, some teams have already cemented their places at the tournament and a clearer picture is beginning to form of which teams will be contesting the finals.

With this being the case, one can turn their eyes to potential betting on the tournament. This article will take a look at the best bookmakers for the 2018 tournament and what puts them ahead of their competitors and also, the kind of bets that one can place.

Football World Cup 2018

Best betting sites for World Cup 2018


Bet365 is an online betting company based in the UK that was founded in the year 2000.

It offers several deals on sporting events, both for new members signing up and those who already have accounts with the site. Some of these bets offer excellent odds and winning opportunities – if you’re wise in your approach to them then you could potentially stand to make a profit.

Odds are generally good in relation to other gambling websites and payments are always secure.

Bet365 offers live betting and cash-out, both available through the site and the specialised app, available for Apple and Android devices. With a few clicks, you can follow and back any event that’s happening or upcoming.


If you’ve ever walked down a British high street, then you’ll be familiar with Ladbrokes. A hugely popular betting chain, as well as have shops up and down the country, the British bookmakers have a site and specialised app that can be accessed from the ease of your computer or phone.

With plenty of big name football analysts contributing to the site, you won’t be stuck for a second opinion or perhaps some betting advice.

You’ll want to look out for offers and enhanced bets on the run up to and during World Cup 2018.

William Hill

In the same vein as Ladbrokes, William Hill is a stalwart of the British high street with shops up and down the UK, and also have plenty of options that might tempt you into betting with them for footballs premier competition in the Summer of 2018.

Offers for new customers, competitive odds and an intuitive smartphone app are all features you will find with William Hill, as well as different daily offers once the tournament begins in earnest in June 2018.

World Cup betting markets

Football World Cup 2018

So, what kind of bets can you place on World Cup 2018? Well, that’s entirely up to you, and there are literally dozens of different markets available to bet on. Below are some of the most popular

Betting on the favourites

In most cases, the favourites usually come out on top. This, is why, by definition, the team has earned the title of favourites. By backing one of football’s heavy-hitters to win the World Cup outright, you may be able to make some money. Germany, France, Brazil, Argentina… there are still plenty to pick from, but backing you’re the team you believe has what it takes to come out on top can prove a sound strategy come the end of the tournament.

Backing the favourites means that you will be more likely of winning, but may win less as a result.

Betting on outsiders/dark horses

Backing dark horses and outsiders is a risky strategy but can have handsome rewards.

Odds are larger for those unexpected to progress, so while the group stages are being contested, it could be worth your while to do some research and look out for some outsiders that really shouldn’t be as high of odds.

Group winner betting

Before a tournament starts, due to the seeding’s and the qualifiers, you will have a fair idea of who is the strongest team (at least on-paper) in each group. It can be good value in betting terms to guess who will come out on top and win each group during the group stages.

One could choose individual groups or, to increase the odds, do a group accumulator and select from several different groups who will come out on top.

Top goalscorer/best player betting

All eyes are watching at the World Cup, and it can be a great place for a player to step up and really make a name for themselves.

In Brazil 2014, James Rodriguez became one of the most highly sought after players on the planet after netting 6 goals at the tournament. If you want to look out for a player who could be the top goal scorer at the tournament, you will be looking for a player that could potentially emulate his tournament.

More than likely, the top goal scorer at the World Cup will get to the latter stages – Semi-Final or Final – so keep this in mind when choosing a player to put your money behind.

Last Articles

Portugal vs Spain Betting: Where are the Best Value Odds?

When the draw was made for the group stage at the 2018 World Cup finals, there was a sharp intake of breath when the reigning European champions were drawn against their nearest rivals: Portugal will face Spain, not only in…

England vs Panama Betting: Where are the Best Value Odds?

By the time these two nations meet on June 24 in Nizhny Novgorod, Panama will no longer be the unknown quantity. This is their first World Cup finals, having only begun participating in qualifying forty years ago and now the…

England vs Tunisia Betting: Where are the best value odds?

It’s been 28 years since the Three Lions returned home from the World Cup finals without their tails between their legs. Can they get it right this time? They are outsiders to win the tournament as a whole but they…

+18Play Responsibly